Contemporary Art Record Bloomsky, 2022
9sec loop, mp4
What appears to us as a glitch, Google interuperts as complete truth. Similar to Gretchen’s physical Vision Boards for which she is known, this GIF causes Gretchen’s work to appear as a top search result for, “contemporary art auction record.” Knowing that Google registers only the first frame of a GIF, the first of the 255 frames shows Gretchen’s Vision Board for sale at Sotheby's auction house while the remainder presents the viewer with a pretty, and pleasant animation in which the growth of plants is a metaphor for financial growth.
This NFT is a vector for her hack. It carries the necessary metadata to infiltrate Google’s artificial intelligence. It is, like, soooo glitch feminism.
This work continues Gretchen’s manipulation of artworld power structures and is part of her Contemporary Art Auction Record series which was exhibited at The OÖ Francisco Carolinum Museum of Modern and Contemporary Art in Austria.